Unlocked 4.0

A season business marketer, Pooja Baid has over 14years of experience in building businesses from scratch and establishing brands through creative and unique marketing strategies. As Head of Marketing Strategies, Pooja is responsible for creating and accelerating the company’s marketing strategy and brands’ recognition across India. She is focused on driving the company purpose of turning houses into homes.
Prior to joining Philips Domestic Appliances, Pooja was Head end-to-end Marketing Strategy & Experiences at Coca-Cola India Pvt. Ltd, where along with her team, she delivered memorable campaigns like ‘Har Hath Toofaan’ & ‘Palat De’ for Thums Up and India’s 1st Metaverse Wedding for Coca-Cola, among others. She has also been associated with ITC Ltd., where she played an integral part in building several brands through her various roles. She has been recognized among the top 40 under 40 Marketers by Agency Reporter and as a Young Leader by The Economic Times.
Drawn to challenges, with the vision to push her limits and go beyond, Pooja has also built, run and divested an e-commerce portal in the food aggregation space, quite early on in her career. She enjoys working with and mentoring Start-ups to help them grow their business.
Pooja is an MBA from International Management Institute, Delhi and is an alumnus of St. Xavier’s College, Kolkata from where she graduated with Honors in Economics.

About Versuni
Versuni has a simple yet powerful purpose: turning houses into homes. As a global home appliances leader and with more than 900 patents on its name, the company develops innovations that are in tune with consumer demand and the connected world in which we live, across kitchen appliances, coffee, climate, garment, and floor care ranges. Products under the Philips brand include the Philips Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier and AquaTrio Cordless Vacuum. Their other brands are: Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo®. Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries. Its successful product ranges adhere to EcoDesign requirements and reflect the company’s commitment to sustainability best practices. Versuni is a former business division of Royal Philips and was formerly known as Philips Domestic Appliances.

A Digital immigrant, driven by passion, Ankoor believes in the power of Energy and Energize while bringing to the table a pedigree of 22 years across the spectrum of media – print, digital , mobile, event productions , some successful marquee pilot projects. Having worked across multiple functions – ad operations, business operations, content, strategy, sales, event design, media planning & buying, Ankoor has also learnt from the experience of having worked in different cultures and set-ups in national and international environments along with working at cross-functional roles. Ankoor is working with the vibrant and wonderful team at Arm Worldwide and driving the Content Marketing vertical.

Nidhi S Mittal, a distinguished professional in the marketing and branding arena, boasts an impressive
career spanning almost two decades. Her expertise encompasses growth marketing, business development,
lead generation, and profitability. Armed with an award winning International MBA from a Top-100 B School
worldwide and a plethora of industry certifications like Six Sigma green belt, Price2Practioner, ISO 27001,
and more, she brings extensive knowledge and experience in marketing and global account management,
having lived and worked across diverse industries and cultures in India, the UAE, the US, and Australia.
Nidhi has a proven track record of laying the groundwork for services and functions in both fast-paced
startups and large enterprises. She elevates people, processes, products, and partners to drive success. Her
leadership has been instrumental in spearheading projects that contribute to yearly business growth through
service delivery, brand establishment, marketing, and sales enablement.
Recently appointed as Group CEO of Blue Vector, a group of creative agencies in India providing the best
creative, marketing tech solutions, and creative process offshoring,Nidhi will be spearheading the company’s
growth and overseeing its international expansion initiatives. Blue Vector caters to a diverse clientele,
ranging from burgeoning startups to Fortune 500 corporations.
In her last role with JioSaavn, as Head of Brand Marketing, Nidhi was at the forefront of leading B2B
solutions for the audio streaming service. Prior to this, she played a pivotal role at Tata Advanced Systems,
establishing and integrating marketing and inside sales functions. She has also provided consultancy to
startups, orchestrating projects such as up-selling, cross-selling, and creating OEM distribution and reseller
channels across Pan Asia and the Middle East. Her rich professional history includes associations with DXC
Technologies, the British Council, Steria Sopra, and Toyota Financial Services.
Nidhi’s innate ability to connect with people and adaptability position her as an expert in fortifying complex
partnerships, be it with internal stakeholders or strategic business and technology alliances, all aimed at
achieving desired business goals. Beyond her corporate pursuits, she has been a distinguished thought
leader, actively contributing to prestigious institutions like IIT Delhi, IIM Lucknow, Symbiosis, NIIT University,
Shiv Nadar University, Emeritus, and renowned industry forums such as IAMAI, MMA, ET Brand Equity,
E4M, Financial Express, Exchange 4 Media, The Drum (UK), and Inkspell.

Praveen Rao is a marketing and business professional with 22 years of experience in B2B marketing, digital marketing and CRM solutions. He is currently working as Director-Marketing at SAP India and heads the mid-market, digital marketing and strategic projects. He started his career with The Times of India group and went on to work with companies like D&B, Microsoft and Arvato Bertelsmann. During his 9 years stint with Arvato, he was instrumental in setting up the marketing services business.
Over the past decade, he has been working closely with the CMOs and marketing teams across leading tech players in helping them create strategic projects.
Before joining SAP, he had initiated a martech venture, where he has set up a green field digital marketing technology backed solutions serving B2B and B2C programs. During the two years of covid, he consulted and helped several international brands set up D2C platforms and digital marketing campaigns.

Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She is a Marketing professional and Angel Investor. has an Extensive experience in Digital and Traditional media marketing with a proven track record working in the FMCG, Telecom, Marketing and Advertising industries with Indian and global brands such as P&G, Unilever, L’Oreal, Coca-Cola, Diamond Trading Corporation and Airtel to name a few. Having the experience, she understands the consumer and brand context brand and the aim is to deliver BIC strategies to reach the consumer. She is always on the look out for the next big trend and believe in early experimentation be it Connected TV or the Metaverse or AI.
Experienced Media strategist, Integrated Communications Expert,

Digital evangelist and Marketing professional having more than 18 years of diverse experience  at various organizations in making strategies, plans and driving execution for achieving business goals. Currently Steering the digital and Omni-Channel landscape of Dr Reddys globally as Head of Digital and Omni Channel Marketing for global markets. Developing the digital strategy and roadmap. Responsible for the definition & implementation of strategy across Countries, Collaborating with stakeholders globally for various verticals and businesses and integrating relevant touchpoints throughout the customer decision journey. Have worked with companies like Philips, DuPont, GroupM, Hindustan Times, Indiamart etc. in the past.
Various Industry awards for my work and individual recognitions are –
 Global Woman Leader Award 2023 and World Women Leadership Award 2020 by World women leadership congress 100 Smartest Digital Marketing Leaders 2019, CMO Asia 
 BBC Knowledge Women Leadership in Industry Award 2017 
 ‘Woman Super Achiever in Digital and Social in Asia’ in 2014 by CMO
 Most Influential Digital Media professional 2015 and 2018 by World Marketing  Congress,
 Adobe Content100 Brand & Content custodians in 2017. 
 Best Digital Marketing Professional’ Mobby’s award in 2013

Prady is a highly accomplished professional with expertise in the digital/performance marketing industry. With an impressive track record spanning over 15 years, Prady has excelled as a digital marketer, entrepreneur, and multi-agency owner. Prady is currently the CEO and Managing Partner of NP Digital India and the Founder & CEO of Stan Ventures. He has successfully built multiple companies through bootstrapping, including NP Digital India, establishing himself as a leading figure in the industry.

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Amiya Swarup Heads Marketing Advisory and is Partner for Ernst & Young. He has nearly two decades of experience in fostering collaboration within the intricate web of marketers, media agencies, martech partners, and media houses, building a better working world

Subhamoy Das is a former journalist and communication professional based in India. He has two decades of experience in corporate communications, marketing, and global public relations, having led multicultural teams in top multinational companies including GE, eBay, PayPal, Deloitte, and Accenture. As a blogger and columnist, he has worked with media houses such as the New York Times Company, Hindustan Times and India Today. He has authored several books and speaks on business communication, social media, and B2B marketing. Subhamoy currently leads marketing and communications for a leading global professional services company in India and serves as the president of IABC’s India Chapter.
Website / Social Media Links
http://www.linkedin.com/in/subhamoy

Mihir Bagga is an accomplished professional with a robust track record of fostering partnerships across diverse industries and driving corporate growth. As the Country Head at UNiDAYS in India, Mihir effectively engaged with student audiences, gaining invaluable
insights into their preferences and behaviors. His extensive experience working with multiple brands has honed his expertise in social commerce.
In his previous roles, Mihir held leadership positions including heading the platform division for JioSaavn and managing the payments business for online commerce at Paytm. Mihir’s ability to work with audiences across generations has enabled him to develop
strategies that build and manage consumer trust while ensuring transparency