ELIGIBILITY
All campaigns, products and services active in India Between Jan 01, 2024 – present are eligible for submission as entries for the Unlock Awards 2025. For the Best Content Start-up of the year [Company] Award, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2015
EVALUATION CRITERIA
Entries across all Categories and Sub-categories (except Video Agency of the Year) shall be evaluated on the following criteria carrying equal weightage (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):
- Creativity and Innovation
- Strategy and Execution
- Disruption in the market
- User experience/feedback/review
- Impact/Reach
- ROI/Results
The Content Enterprise of the Year Award shall honour the publisher/publishing house/agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:
- The total number of entries made across all the categories of the Unlock Awards 2025 (1 point per submitted entry)
- The number of Awards won by the agency and their cumulative bonus points (5 points per winning entry)
GS = [No. of Entries] X 1 + [No. of Winning Entries] X 5
The verdict of the Evaluation process of the entries shall be final and binding, and the Unlock Awards 2025 or its Jury Members shall not be answerable to any person or entity for the judgement.