Coming from a family of Advertising professionals, she has derived her training in advertising from Damodar Warrior, (ex Creative Director JWT) one of the leading creative gurus of Indian Advertising. She managed an advertising agency for more than 25 years and now is a branding and marketing consultant. She is Brand Director at UJA, a global advisory and business consulting firm, where she is responsible for GTM strategies, marketing and branding advisory to international companies coming to India.
Her core competencies lies in developing branding and marketing strategies, design & aesthetics, brand building, having serviced various B2C and B2B brands (process, food, hospitality, wellness, entertainment, manufacturing, retail, real estate, infrastructure etc).
She has a special interest in providing branding and marketing strategies to startups and social enterprises.
Over the last 15 years she has been invited by all the leading management and mass communication institutes in Pune as a visiting faculty. Her area of expertise is Advertising Management, Integrated Marketing Communications and Brand Management.
Visiting faculty to
Symbiosis Institute of Mass Communications (SIMC) PG and UG
Symbiosis Institute for Business Management (SIBM)
PICT School for Information and technology management.
MIT School of Design
PICT School for Information Technology and Management
International School of Business and Media (PG)
School for Fashion Techonology (Karve Shree Shikshan Sanstha)
University of Pune’s Mass communications department
Symbiosis Institute of Management Studies
Vishwakarma Institute of Management
Indira Institute for Communication Studies etc
‘Integrated Marketing Communications’ for DY Patil University of Distance Learning
Co Authored ‘Advertising and Public relations’ for Symbiosis Centre for Distance Education
WORKSHOPS AND TRAINING PROGRAMS
Conducted workshops on branding for women entrepreneurs under the Goldman Sach’s Women Entrepreneurship training program conducted by ISB and SIIB.
Conducted workshops on ‘Marketing for SMEs’ under the aegis of Sakal Media group and Posiview Consultants
She conducts creativity workshops / training programmes for industry professionals, corporates and students. These training programs and workshops help to discover and build creative thinking.
1986 – President’s gold medal for the best children’s book ‘Mother Nature” for BAIF
1988 – Best poster design award by CEAD, Pune for poster on propagating agroforestry for BAIF.
1990 – Best packaging award by CEAD Pune for chocolate box for Baker’s Basket
2004 – Best Menu design for La Brasserie restaurant by the International Tourism Council
2009, 2010 – Best presented wine booth for Good Earth Winery – Upper Crust show (both years)
Student and practitioner of BKS Iyengar School of Yoga
Currently writing a book on branding and marketing communications
Invited by NGO called SMILE run by Vandana Chavan (ex mayor of Pune city and currently Rajya Sabha Member) to provide expertise in marketing and building the brand SMILE. SMILE is a platform for women to showcase their handcrafts. These women come from economically weaker sections of the society
Was invited to anchor the communications committee for ‘Branding Pune’ initiative by Mahratta Chambers of Commerce, Industries and Agriculture (MCCIA) and Janwani.
She is well-networked and is respected for her expertise and business ethics.
Soumini Sridhara Paul is Vice President of the Talent and Independent content platform, Artist Aloud (Hungama Digital Media Ent. Pvt. Ltd.). Launched in January 2010, Soumini has spearheaded the set up of Artist Aloud, South Asia’s premier digital platform for established and new talent with independent audio and video content along with a dedicated team. She also is Head of Operations and Content Development for Kids and other channels on YouTube and Special Content Creation and Event IP projects for Hungama. One of her pet projects is the channel she is building along with a wonderful team for Hungama Kids creating content which is age appropriate, entertaining and educational. She has over 20 years experience as a Pop Artist, Artist Manager as well as assignments with Channel [V] including Bollywood, Independent and International talent and Universal Music including album launches and promotions and artist relations. As a hobby, Soumini has been dabbling into writing for the last 5 years and Disha The Challenge is her first ever-published work through Partridge. She started her artistic stint as a singer almost 20 years back but chose to work in other aspects of the industry to build something that would change the face of Talent and Independent Content Space.
Balaji is an integrated marketing communication professional with over 16 years of extensive experience in building brands for both global and Indian companies.
In his current role as Marketing Director, CEEMEA for Franklin Templeton, Balaji is responsible for marketing strategy and building brand SOV for the CEEMEA region. The region covers over 20 countries across Central and Eastern Europe, Middle East and Africa and focuses both on institutional and retail businesses.
Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him multiple awards in India and globally across creativity, content, innovation and effectiveness. Very recently, he was conferred with the citation of “Marketing Influencer of the Year” by DMA Asia at the 2018 DMA Asia Echo Awards.
National SEO Director | NEO Media World
As the Head of Digital Content & Brand Solutions (https://www.linkedin.com/in/amankanjhlia/ ), I define, curate and deliver strategic content & communication led monetizable initiatives for brands at HT Digital.
With story-telling becoming mainstream, my aim is to create engaging experiences that make for great narratives. Decoding a brand’s requirement, identifying the need-gap and achieving the defined objective through a compelling story is what I do best!
In my 20+ years career, I have worked with the best of the companies and sharpest minds, be it The Economic Times, Network 18, HT Media, TinyOwl Technologies, Percept or Rediff.com.
With experience panning all formats of media and communication and profiles which are as diverse as managing P&L to story based marketing campaigns, I believe these are exciting times for marketers as the world of ‘content’ and ‘communication’ is democratized by technology. It’s an era to employ technology to engage with your community led by EQ, aided by storytelling and driven by value.
Anay is currently Advisory Consultant and CTO Ambassador at Dell Technologies . He has 15+ years of experience in IT and has worked with some of the large enterprise organization’s & customers across the world. Anay is a trusted advisor & an eminent Industry Speaker creating mindshare around next-gen technology trends & employability skills. He has also written lot of Technology blogs & has been part of renowned Industry events as Keynote Speaker or Panelist. He has multiple Industry certifications and is also passionate about giving back, photography, exploring new places & trying new cuisines.
Marketing professional & Automobile Industry Expert with 11 years of successful track record in Brand Development, Product Marketing & Planning, Marketing Communication, Category Management, Marketing Operations, Strategy and Media Advertising. Outstanding performance in CFT leadership, Brand Communication, ATL/BTL, Product Development, Product Launches, Special Editions, Events & Sponsorship, Media Planning, Digital Content, Agency leadership, Celebrity management, Retail Marketing, Luxury & Sports Marketing, Business Planning & CRM. Currently heading Marketing & PR for Harley-Davidson India. Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Sr. Group Product Marketing Lead & Country Chief Marketing Manager for Hatch, Sedan, Luxury SUV, Sports, Electric Vehicle & Connected Car(Intelligent Mobility) segments leading the product, pricing, Go To Market and project management strategy for Nissan India. Before Nissan, was Sr. Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a CFT member/leader like CBU Business model, Intelligent Mobility, Scenario Planning, DMS, Dealer websites, Marketing Planning & Budgeting Software, QBR – Commonwealth Games, IPL, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Marketing & CSR. An MBA in Marketing & Operations; Also a Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Ad Awards Jury & Globally certified GT-R instructor