As the Head of Digital Content & Brand Solutions (https://www.linkedin.com/in/amankanjhlia/ ), I define, curate and deliver strategic content & communication led monetizable initiatives for brands at HT Digital.
With story-telling becoming mainstream, my aim is to create engaging experiences that make for great narratives. Decoding a brand’s requirement, identifying the need-gap and achieving the defined objective through a compelling story is what I do best!
In my 20+ years career, I have worked with the best of the companies and sharpest minds, be it The Economic Times, Network 18, HT Media, TinyOwl Technologies, Percept or Rediff.com.
With experience panning all formats of media and communication and profiles which are as diverse as managing P&L to story based marketing campaigns, I believe these are exciting times for marketers as the world of ‘content’ and ‘communication’ is democratized by technology. It’s an era to employ technology to engage with your community led by EQ, aided by storytelling and driven by value.