ELIGIBILITY
All campaigns, products and services active in India Between Jan 01, 2025 – present are eligible for submission as entries for the Unlock Awards 2026. For the Best Content Start-up of the year [Company] Award, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2015
EVALUATION CRITERIA
Entries across all Categories and Sub-categories shall be evaluated on the following criteria carrying equal weightage (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):
- Creativity and Innovation
- Strategy and Execution
- Disruption in the market
- User experience/feedback/review
- Impact/Reach
- ROI/Results
The verdict of the Evaluation process of the entries shall be final and binding, and the Unlock Awards 2026 or its Jury Members shall not be answerable to any person or entity for the judgement.